Public Views
While internet privacy is widely acknowledged as the top consideration in any online interaction, as evinced by the public outcry over SOPA/CISPA, public understanding of online privacy policies is actually being negatively affected by the current trends regarding online privacy statements. Consumers have a tendency to skim internet privacy policies for information regarding the distribution of personal information only, and the more legalistic the policies appear, the less likely consumers are to even read the information. Coupling this with the increasingly exhaustive license agreements companies require consumers to agree to before using their product, consumers are reading less about their rights.
Furthermore, if the consumer has already done business with a company, or is previously familiar with a product, they have a tendency to not read the privacy policies that the company has posted. As internet companies become more established, their policies may change, but their clients will be less likely to inform themselves of the change., This tendency is interesting because as consumers become more acquainted with the internet they are also more likely to be interested in online privacy. Finally, consumers have been found to avoid reading the privacy policies if the policies are not in a simple format, and even perceive these policies to be irrelevant. The less readily available terms and conditions are, the less likely the public is to inform themselves of their rights regarding the service they are .
Read more about this topic: Internet Privacy
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