International Soca Monarch

The International Soca Monarch competition is an annual dual-contest soca music event, the finals of which are held on every Carnival Friday (aka Fantastic Friday) in Trinidad and Tobago. Contestants in the event may vie for two separate crowns or titles, the International Soca Monarch (aka the Power Soca Monarch) for uptempo songs, and International Groovy Soca Monarch for slower-paced songs. Recently an additional award has been added, called the People's Choice, which involves text message voting by bmobile subscribers. Subscribers can vote multiple times for their favorite artist during the competition and the artist who receives the most votes is given an additional cash prize.
The International Soca Monarch competition has become the mecca of soca artists in Trinidad where the event has been hosted since its inception; and the region, as many artists who have competed on its stage have moved on to successful careers. Dubbed the "Super Bowl of soca music" it is also a highly anticipated and well-attended event that has been graced with such internationally acclaimed recording artists as Machel Montano, Maxi Priest, Alison Hinds, Destra Garcia and Superblue to name a few.
Soca musicians from around the region and the world are eligible to compete in the preliminary round of the competition and must attain the required number of points to advance into the semi-finals and subsequently the finals which is an action-packed event that is televised and broadcast live to viewers in Trinidad and Tobago, the Caribbean and other regions of the world. The show is also streamed online and is said to reach more than 150 mi.
Began in 1993 as a local competition for soca artists in Trinidad and Tobago, called the Soca Monarch (aka Trinidad Soca Monarch), the event quickly grew in popularity as it always featured the more popular artists and favored songs for each Carnival season. It was redubbed The International Soca Monarch when for the first time acts from around the world became eligible to compete for a place in the finals and a chance at the envied title of Soca Monarch.
At the inception of the competition, all soca artists (whether their song was uptempo or slower) competed for the same prize. In its current format, a distinction has been made between faster-paced soca songs and their slower counterparts which can still become crowd favorites. Therefore, since 2001 artists with these slower-paced songs now have a chance to compete separately from the usually more hyped-up (and consequently more popular) Power soca songs/artists, and vie for a different title, the International Groovy Soca Monarch. Therein is a sign of the evolution of soca music into two sub-genres.

There have been reports of International Soca Monarch competition roaming from 2011 (from contest producer and founder William Munro) but so far the competition remains in Trinidad and Tobago. In a Daily Express article, dated March 5, 2009, Munro shared his vision for the competition and his plans to discuss with regional ministers of culture in the various islands to generate support. He indicated that failure to attract support from the region would dictate whether regional winners would continue to be 'seeded' into the final round as done in 2009 or have to face the preliminary and semi-final stage as previously done. Prize money for the competition was raised to $1 million in 2009 for the Power Soca Monarch winner although reports by Caribbean Prestige Foundation indicated there would be a reduction in the prize money. Fay Ann Lyons, the 2009 winner reportedly has received the full amount of the promised award (less 5% for administrative costs) when the prizes were distributed on March 20, 2009. Second and third place winners received cash prizes valued according to their placing. In 2010 the first prize for the Power category will be US $100,000 and the first prize for the Groovy Soca Monarch will be increased to TT $200,000.