Examples
Searls gives an example of intention economy scenario: "A car rental customer should be able to say to the car rental market, 'I'll be skiing in Park City from March 20-25. I want to rent a 4-wheel drive SUV. I belong to Avis Wizard, Budget FastBreak and Hertz 1 Club. I don't want to pay up front for gas or get any insurance. What can any of you companies do for me?' — and have the sellers compete for the buyer's business."
Trendwatching.com describes two problems with intention economy sites. "...Most of these ‘information brokers’ focus on only one product/category. Many of them also work (too) closely with a limited set of suppliers. Sites that seem to act like intention economy sites are not. For example Priceline which lets customers name their own price and then matches it with the (pre-set) minimum prices that airlines, hotels and rental car companies have provided Priceline.com with this space remains wide open for intention-brokers who can handle a variety of intentions per customer, and genuinely operate on behalf of those customers."
Trendwatching lists examples of intention economy sites currently online:
- Igglo lets potential buyers bid on houses that aren't on the market.
- Zillow lets home owners name their "Make Me Move" before putting their house on the market.
- Eventful allows users to collectively persuade performers to come to their town.
- SellaBand allows users to collectively sponsor and help manage a band for a cut of the revenue.
- Kleemi allows members to create list of intentions that friends and vendors can; comment, review, or make offers on.
Read more about this topic: Intention Economy
Famous quotes containing the word examples:
“No rules exist, and examples are simply life-savers answering the appeals of rules making vain attempts to exist.”
—André Breton (1896–1966)
“In the examples that I here bring in of what I have [read], heard, done or said, I have refrained from daring to alter even the smallest and most indifferent circumstances. My conscience falsifies not an iota; for my knowledge I cannot answer.”
—Michel de Montaigne (1533–1592)
“Histories are more full of examples of the fidelity of dogs than of friends.”
—Alexander Pope (1688–1744)