Independent soda is soft drink generally made by smaller privately run businesses or smaller corporations who use alternative marketing strategies to promote their product.
The label 'independent soda' or simply 'indie soda' was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their home made brew.
Jones Soda is one of the more commonly known 'independent soda' companies.
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Famous quotes containing the words independent and/or soda:
“There are two kinds of timidity—timidity of mind, and timidity of the nerves; physical timidity, and moral timidity. Each is independent of the other. The body may be frightened and quake while the mind remains calm and bold, and vice versë. This is the key to many eccentricities of conduct. When both kinds meet in the same man he will be good for nothing all his life.”
—Honoré De Balzac (1799–1850)
“The man who invented Eskimo Pie made a million dollars, so one is told, but E.E. Cummings, whose verse has been appearing off and on for three years now, and whose experiments should not be more appalling to those interested in poetry than the experiment of surrounding ice-cream with a layer of chocolate was to those interested in soda fountains, has hardly made a dent in the doughy minds of our so-called poetry lovers.”
—John Dos Passos (1896–1970)