Independent soda is soft drink generally made by smaller privately run businesses or smaller corporations who use alternative marketing strategies to promote their product.
The label 'independent soda' or simply 'indie soda' was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their home made brew.
Jones Soda is one of the more commonly known 'independent soda' companies.
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Famous quotes containing the words independent and/or soda:
“For myself I found that the occupation of a day-laborer was the most independent of any, especially as it required only thirty or forty days in a year to support one. The laborer’s day ends with the going down of the sun, and he is then free to devote himself to his chosen pursuit, independent of his labor; but his employer, who speculates from month to month, has no respite from one end of the year to the other.”
—Henry David Thoreau (1817–1862)
“The man who invented Eskimo Pie made a million dollars, so one is told, but E.E. Cummings, whose verse has been appearing off and on for three years now, and whose experiments should not be more appalling to those interested in poetry than the experiment of surrounding ice-cream with a layer of chocolate was to those interested in soda fountains, has hardly made a dent in the doughy minds of our so-called poetry lovers.”
—John Dos Passos (1896–1970)