Measures of Implicit Self-esteem
Implicit self-esteem is assessed using indirect measures of cognitive processing. These include the Name Letter Task and the Implicit Association Test. Such indirect measures are designed to reduce awareness of, or control of, the process of assessment. When used to assess implicit self-esteem, they feature stimuli designed to represent the self, such as personal pronouns (e.g., "I") or letters in one's name.
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—Ralph Waldo Emerson (18031882)
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