Categorization of Implicit Attitudes
A review of research findings by Gawronski et al. (2006) proposed three classes of implicit attitudes which are measured through current indirect measures and defined by the way in which they obscure awareness of the attitude; these are source awareness, content awareness, and impact awareness. Source awareness is roughly described as the “awareness of the origin of a particular attitude” (emphasis added). Content awareness is differentiated from source awareness by the lack of awareness about the attitude, rather than simply its origin. Finally, one may have awareness of both the attitude and its source but the attitude may still have influences on thought or behavior beyond ones awareness; this can be thought of as impact awareness.
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Famous quotes containing the words implicit and/or attitudes:
“The true colour of life is the colour of the body, the colour of the covered red, the implicit and not explicit red of the living heart and the pulses. It is the modest colour of the unpublished blood.”
—Alice Meynell (1847–1922)
“I doubt that we can ever successfully impose values or attitudes or behaviors on our children—certainly not by threat, guilt, or punishment. But I do believe they can be induced through relationships where parents and children are growing together. Such relationships are, I believe, build on trust, example, talk, and caring.”
—Fred Rogers (20th century)