History
Prior to 1981, software for video game consoles were published exclusively by makers of the systems for which the games were designed. For example, Atari was the only publisher of games for the Atari 2600. This was particularly galling to the developers of the games, as they received no financial rewards for games that sold well, and did not receive credit for their games, some of whom left to join or form third-party game publishers for game consoles. Activision as the first. Imagic was the second.
Imagic founders included Bill Grubb, Bob Smith and Denis Koble from Atari, Inc., Jim Goldberger and Brian Dougherty from Mattel, as well as Mark Bradley and Rob Fulop from Atari.
Despite initial success and sales greater than projections, the company's fortunes reversed after the stock market dumped videogame stocks in late 1982, scuttling Imagic's initial plan to become a publicly traded company.
Imagic was considered one of the best Intellivision developers thanks to unique video games like Microsurgeon and Atlantis. By the end of the 2600s life, Imagic had the third largest collection of original game cartridges for the system, behind only Atari and Activision.
Read more about this topic: Imagic
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