Promotional Actions By Bush Family
In 2002, then company president Neil Bush received a mixed response when he spoke of education while at Whitney High School (a school for gifted students in Cerritos, California). Among the points of his speech, he opined: "We create these prisonlike environments, then we take our hunter-warrior types and label them attention-deficit disordered and put them on drugs." (Bush has often advocated for less use of ritalin and other mind-altering drugs on children.) He added that: "Ignite! is designed to make learning fun for "hunter-warrior" kids who don't like reading."
In February 2004, the Houston school board agreed to accept $115,000 in charitable donations from businesses and individuals who specified the money be spent on Ignite's learning programs. The money came from the HISD Foundation, a philanthropic group that helps support the district. Neil Bush and Ignite! company officials helped solicit the donations for the foundation.
In early 2006, Ignite Learning announced that Barbara Bush had donated funds to the Bush-Clinton Katrina Fund (a charity established by former Presidents George Bush and Bill Clinton), with instructions that the money be used to purchase "COWs" ("Curriculum on Wheels") from Ignite! for several economically disadvantaged schools.
In March 2006, Barbara Bush visited Fleming Middle School in Houston. In August 2006, Neil Bush visited Alamo Junior High School, the 1,000th customer of Ignite! Learning.
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