Career
Ahmad started his journalism career in 1980 and worked for various publications including Daily Aftab and Daily Pakistan. He has been working for Daily Jang since 1986. In the 1980s Ahmad introduced personal interviews of politicians; these were different in the way that for the first time politicians divulged private information as well. Ahmad through his interviews for Daily Jang set a new trend in Pakistani journalism.
Ahmad is also the brain behind Jang Group's Election Cell. He has run it with pride since 1988, and has covered more than five elections. He takes great pride in the accuracy of his results which are delivered to general public many hours before an official announcement is made. In this regard he is also credited with heading the 2002 election campaign where the Geo Election Cell became a flagship of the Geo brand. This live election telecast helped Geo take off with a bang.
Ahmad has also worked closely with the Geo News Admin and fellow friend and journalist Hamid Mir on the Zarra Sochiye campaign. A campaign which aimed to start debate on issues that divide us, after the broadcast of the debate on Hudood Ordinance, the National assembly of Pakistan had to ratify the Hudood Ordinance.
Read more about this topic: Iftikhar Ahmad
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