Representation
In addition to its roles above the IEMA handled lobbying and legislative efforts with regard to First Amendment matters which concern its members. Association executives routinely testified before State and Federal agencies and committees on behalf of the game industry, as well as providing representation to the media and speaking on behalf of channel-oriented perspectives at trade shows and conferences. The IEMA worked on both inter and intra-industry matters for its members including RFID, Source-tagging, Organized Retail Crime Loss prevention, digital distribution.
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