The Ideal Home Show (formerly called the Ideal Home Exhibition) is an annual event in London, now held at the Earls Court Exhibition Centre. The show was devised by the Daily Mail newspaper in 1908 and continued to be run by the Daily Mail up until 2009. It was then sold to events and publishing company Media 10, who will continue to run a scaled-down and shorter version of the show at Earls Court until the exhibition centre itself is demolished after the 2012 Olympics. The show's future and a new venue after that time have yet to be decided .
Its goal is to bring together everything associated with having an "ideal home", such as the latest inventions for the modern house, and to showcase the latest housing designs. A regular feature of the show for many years was the Ideal House Competition, where designs were invited and the winning schemes erected at the exhibition the following year.
The first exhibition was held in 1908 at the Olympia exhibition centre, with sections dedicated to "phases of home life" such as construction, food and cookery, furniture and decoration. Demonstrations and contests included an Arts and Crafts competition and a competition to design the "Ideal Home". Wareham Smith, advertising manager of the Daily Mail, founded the exhibition as a marketing event for the newspaper. It was often visited by celebrities and royalty.
Read more about Ideal Home Show: 1908 – The First Ever Show, The 1920s & 1930s, 1940s-1970s, 1980-present
Famous quotes containing the words ideal, home and/or show:
“The ideal of men and women sharing equally in parenting and working is a vision still. What would it be like if women and men were less different from each other, if our worlds were not so foreign? A male friend who shares daily parenting told me that he knows at his very core what his wife’s loving for their daughter feels like, and that this knowing creates a stronger bond between them.”
—Anonymous Mother. Ourselves and Our Children, by Boston Women’s Health Book Collective, ch. 6 (1978)
“Both at-home and working mothers can overmeet their mothering responsibilities. In order to justify their jobs, working mothers can overnurture, overconnect with, and overschedule their children into activities and classes. Similarly, some at-home mothers,... can make at- home mothering into a bigger deal than it is, over stimulating, overeducating, and overwhelming their children with purposeful attention.”
—Jean Marzollo (20th century)
“Women hock their jewels and their husbands’ insurance policies to acquire an unaccustomed shade in hair or crêpe de chine. Why then is it that when anyone commits anything novel in the arts he should be always greeted by this same peevish howl of pain and surprise? One is led to suspect that the interest people show in these much talked of commodities, painting, music, and writing, cannot be very deep or very genuine when they so wince under an unexpected impact.”
—John Dos Passos (1896–1970)