Reception
In March 2008, the BBC drew criticism from American actor, Kevin Spacey, the artistic director of the Old Vic Theatre Company for airing shows such as I'd Do Anything and Any Dream Will Do which he claimed were distorting the theatre market in favour of musicals instead of straight plays. Spacey said, "I felt that was essentially a 13-week promotion for a musical - where's our 13-week programme?" and that he thought the BBC's talent shows were "crossing the line" and "unfair". The BBC responded that it "always reflected" other West End shows in its talent programmes. Adding that the shows were not unduly promotional and that the shows "celebrate musical theatre generally, not just one West End show". They also pointed out that the BBC had no commercial interest in the West End productions of Oliver!, Joseph and the Amazing Technicolor Dreamcoat or The Sound Of Music.
Spacey's comments were criticised by Simon Cowell who stated, "It sounds like Russia in the Sixties, that mentality. I don't think that applies to the modern world. What the BBC does is very good for the West End because it reminds millions of people what the West End is all about – they're going to sell a lot of tickets off the back of that."
On 19 April it was revealed that Spacey had apologised to Andrew Lloyd Webber for his comments.
On 31 May 2008 it was revealed that the show regularly received over 6 million viewers. The first programme of the series which aired on 15 March, before the first live shows two weeks later, was watched by 5.5 million viewers, 24.2% of the total audience, in what the Entertainment and Media website Digital Spy described as "a weak debut".
After the week five shows it was revealed that the Saturday show was watched by 5.6 million viewers, 27% of the total audience, which although 0.5 million down on the previous week, was still 200,000 above the slot average. This was slightly ahead of the third episode of All Star Mr and Mrs, on ITV1 which had 5.2 million viewers (25.2%).
The final shows on 31 May were shown on the same night as the finals of the second series of Britain's Got Talent on ITV1 although the shows did not clash directly apart from a short period toward the end of Show one of I'd Do Anything. The total number of viewers for both shows was given as 20 million.
Read more about this topic: I'd Do Anything (BBC TV Series)
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