Icky Thump - Promotion and Release

Promotion and Release

The album artwork features Jack and Meg dressed as Pearlies.

To promote Icky Thump before its release, the band distributed custom-designed boxes and previewed tracks from the record through Ice Cream Man. The ice cream promotion focused on the Coachella, Sasquatch, and Bonnaroo festivals and culminated in the band's release show on June 20, 2007 at the site of the former West Hollywood Tower Records on Sunset Blvd., temporarily rechristened Icky Thump. Records

In addition to being released on CD and 180 gram vinyl, the band released the album on a limited edition 512 MB USB drive. There are two versions, one of which depicts Jack, the other depicting Meg. The pressing was limited to 3,333 of each, and were shipped the week of the U.S. release. Each drive contained the album in Apple lossless format.

The 180g vinyl edition contains alternate versions of both "Icky Thump" and "Rag and Bone". "Icky Thump" is a slightly different mix to the digital version and is also edited to be 14 seconds shorter. "Rag and Bone" is also a different mix but in addition contains totally different vocals for each verse (possibly the original guide vocals and there are no vocals from Meg) and is missing the harmonies from the last chorus.

The sound quality of the digital versions has been criticized for being mastered too loudly and with excessive peak limiting. Critics claim this results in clipping or "digital distortion" which can be heard as crackling, particularly during bass drum hits. The vinyl version was mastered by Steve Hoffman. A special mono mix of Icky Thump was available on 180 gram vinyl for a short time to Third Man Vault Premium Account subscribers.

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