Company History
John Zogby founded the polling firm Zogby International in 1984. Since then, he has conducted polls and focus groups around the world. Zogby is currently a Senior Analyst for JZ Analytics.
One key reason for the Zogby's enormous success stems from his decision to maintain an in-house call center using live operators in Upstate New York. But, with the dramatic changes in the telephone industry in recent years, Zogby in 1998 began developing an interactive online polling methodology using a massive database of respondents that Zogby claims to represent the national population at large.
Read more about this topic: IBOPE Zogby International
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