I Am... Sasha Fierce - Promotion

Promotion

Knowles promoted the album through various televised appearances and awards ceremonies by performing songs featured on I Am... Sasha Fierce. Knowles first promoted "Single Ladies (Put a Ring on It)" in a concert organized by the Power 105.1 radio station on October 29, 2008. Knowles first performed "If I Were a Boy" on November 6, 2008, at the MTV Europe Music Awards. She later sang "Single Ladies" on November 9, 2008, at the 2008 World Music Awards in Monaco. She then took to the stage of The Oprah Winfrey Show to perform "If I Were a Boy" on November 13, 2008. She appeared on television show Saturday Night Live (SNL) on November 15, 2008, where she sang "Single Ladies". On November 16, 2008, Knowles sang a medley of "If I Were a Boy", "Single Ladies", and "Crazy in Love" during the final episode of Total Request Live. "Single Ladies" was also performed by Knowles on November 18, 2008, at BET's 106 & Park, at the 2008 American Music Awards on November 23, 2008. on The Ellen DeGeneres Show on November 25, 2008, on The Today Show the following day, and on The Tyra Banks Show with two male dancers, on January 9, 2009. Knowles' first live performance of "Halo" was at the 2009 NAACP Awards on February 12, 2009. She later performed the song on the Late Show with David Letterman after an interview on April 22, 2009. Knowles was due to perform "Sweet Dreams" at the 2009 MTV Video Music Awards on September 13; however, she only performed the bridge from the song at the beginning of her performance, before switching to "Single Ladies". She later performed "Sweet Dreams" at the MTV Europe Music Awards on November 5, 2009. She performed "If I Were a Boy" on January 31, 2010, at the 52nd Grammy Awards ceremony and also covered Alanis Morissette's 1995 song "You Oughta Know" on the same event.

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