I Am Me - Promotion

Promotion

Initially, the first single was planned to be "L.O.V.E.", and the album was going to be titled In Another Life. Soon after these things were announced, however, the first single was changed to "Boyfriend" and the album title to I Am Me.

"Boyfriend" officially hit radio on September 6 and its airplay rapidly increased afterward; it debuted on the Hot 100 in September at number 71, rose greatly the next week to number 24, and eventually reached a Hot 100 peak of number 19, making it Simpson's second most successful song on the Hot 100 to date. The song's music video premiered on MTV's Making the Video on September 12.

"L.O.V.E." was the second single, as Simpson first said in an MSN Internet chat on October 26. Prior to its release as a single, "L.O.V.E." debuted on the Billboard Hot 100 at number 78 in late October, and re-entered at number 76 in December; it subsequently reached its peak at number 22. The "L.O.V.E." video also spent 10 total days at number one on MTV's video countdown show Total Request Live. "Catch Me When I Fall" charted on the Billboard Pop 100 at number 93 on the strength of its downloads, although it was not released as a single.

Simpson made several notable television appearances, including a return to Saturday Night Live on the night of October 8–9 (during which she performed "Catch Me When I Fall" and "Boyfriend"), to promote I Am Me and its singles. On the album's release date, October 18, Simpson performed "Boyfriend" and "Coming Back For More" on Good Morning America, and she appeared for an interview on Live with Regis and Kelly, although she did not perform. Later in the day she appeared on Total Request Live, where she performed "Boyfriend". She also sang "Boyfriend" on the October 21 episode of The Tonight Show and was on the October 22 episode of Larry King Live (guest-hosted by Ryan Seacrest) for an interview, along with her father/manager Joe. On the October 24 episode of The Ellen DeGeneres Show she sang "Boyfriend" and was interviewed; on November 1 she was in Canada to promote the album and appeared on MuchMusic's MuchOnDemand for an interview.

Simpson began promoting "L.O.V.E." with a performance on the Late Show with David Letterman on November 21, followed by a performance of the song on the November 22 episode of The View. On December 6, she sang "L.O.V.E." as part of a performance with Pretty Ricky at the Billboard Music Awards. Simpson sang "L.O.V.E." on the first episode of CD USA, which aired on January 21, 2006, and was also interviewed on the show.

Simpson went to the UK to promote I Am Me and "Boyfriend" in late January 2006; on February 5 she performed "Boyfriend" on Top of the Pops Reloaded. Later in February, in the U.S., Simpson was awarded with a "Bounce Back Award" at the TRL Awards, which aired on February 25, and performed "L.O.V.E." on the occasion. Simpson hosted the MTV Australia Video Music Awards on April 12, 2006, and performed both "Boyfriend" and "L.O.V.E."

Simpson performed the songs "Boyfriend", "L.O.V.E." and "I Am Me" for Sessions@AOL on the Internet prior to the album's release. The album was available for listening on MTV.com's "The Leak" in the week prior to its release, beginning October 11. Wal-Mart released an exclusive package which includes the I Am Me CD and a DVD.

According to a rumor initially reported in March 2006, there would be a re-release of I Am Me with at least one new song. It was subsequently stated in an article in the June/July 2006 issue of Teen People that there would be a re-release of the album with the new song "Invisible"; Simpson also said this in interviews, but as of January 2007, no release date for the re-release had been announced and therefore the re-release plans were presumably dropped. Simpson filmed the music video for "Invisible" in May, and it premiered on June 19.