Corporate Social Responsibility
In 2008, Hyundai Motors established a committee to oversee its Corporate Social Responsibility program. Among the program's initiatives have been the "Happy Move Global Youth Volunteers Program".
The Hyundai Motors' India Foundation (HMIF) has invested more than 20 million rupees in various corporate social responsibility programmes in India. In 2011, it started the "Go Green" village adoption project in Tamil Nadu. Its aim was to promote environmentally friendly products, increase the forest cover in Tamil Nadu, and improve living and hygiene conditions in the region's villages. A number of schools have been adopted for improvement with the HMIF donating around 450 benches to government schools and drilling 10 bore wells. It has been ranked as 43rd most trusted brand in India by The Brand Trust Report, India study 2011.
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