Hyundai Genesis - Media Coverage

Media Coverage

The Hyundai Genesis was listed in Motor Trend's 2007 "Top Ten Cars Worth Waiting For" and was featured in TV ads during the third and fourth quarters of Super Bowl XLII. As a part of Hyundai's 'Think About It' ad campaign, the ads suggested the Genesis offers "7-series size, 5 series performance, 3-series price."

See: Genesis Super Bowl TV ad One and Two

During an early review by South Korean reviewer, Hyundai Motor America responded that the South Korean market favors a different kind of large luxury sedan, one that's softer, more luxurious, and more Buick-like; while the North American version would have more sporty suspension. However, even the stiffened model still has much softer feel than Mercedes-Benz E550.

Edmunds.com gave the car 9.5 out of 10 points, stating that it features a cabin comparable to a top-of-the-line Lexus, but pointed to lacking "brand cachet" as the main problem. Edmunds.com says “With badges removed, the Genesis could easily pass as a Lexus or Mercedes-Benz, although we doubt many brand-conscious people would give a Hyundai a second glance.” The Hyundai Genesis was named the 2009 North American Car of the Year.

The base Genesis with the V6 engine is priced at $37,995 CAD and competes with entry-level luxury cars such as the Lexus ES 350 and Cadillac CTS, though equipment-wise it is comparable to mid-luxury sedans such as the Lexus GS or Infiniti M. The Genesis with the 4.6-litre V8 starts at $43,995 CAD and its performance is comparable with the BMW 550i and Mercedes E550.