Advertising
See also: Burger King advertisingHungry Jack's in Australia has trademarked the new slogan, 'Oh Yeah', which was featured in commercials that ran late 2005/early 2006. Other changes at Hungry Jack's include a new salad line and deli-style baguettes. While Burger King has updated its logo to the "blue crescent" design in all other markets from 1999, the Hungry Jack's logo is still based on the previous 1996 revised Burger King bun-halves logo, employing the simpler bun-and-filling motif.
Hungry Jack's Kid's Club mascots are unique to the Australian franchisee, as opposed to other international locations that use one the two existing BK kid's mascots, the Burger King Kids' Club or the Honbatz. HJ does have a Kid's Club program similar to the US offering, offering themed birthday parties at its restaurants along with its Kid's Club Meals. One other noticeable difference between the HJ and BK children's programs is the placement of the apostrophe in the name: HJ places it before the "s" while BK places it after.
Hungry Jack's retains strong links with Perth, with the city's first team in the Australian Football League, the West Coast Eagles, having been sponsored by Hungry Jack's since their entry into the league in 1987.
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Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)