Humbug (magazine) - History

History

"we all somehow talked ourselves into a very foolish thing, which was an artists' magazineAll of us chipped in money, and we went into the publishing business, which artists should never, never do, for the simple reason that they lose sight of the practical considerations of business survival. Art becomes everything and the marketplace becomes secondary."

Kurtzman, in interview

After the cancellation of Trump, a heartbroken Harvey Kurtzman set his sights on a new humor magazine project. Humbug, Inc. was started with $6,500 pooled together from the pockets of Kurtzman, Arnold Roth, Al Jaffee, Will Elder and Harry Chester. Though the partners contributed different levels of capital, they were all given equal weight in the company. Even so, it was clear that Kurtzman led the operation.

Jack Davis, a regular contributor to Mad and Trump, was also a major contributor to Humbug, but decided not to become a financial partner. He continued to draw a paycheck for his work as the founders found themselves deeper in the red.

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