Sponsorships
To increase the public profile of their brand Hublot have engaged in a number of sponsorship deals. In 2008, they agreed a sponsorship deal with the football club Manchester United, worth £ 4 million a year. That same year they provided special versions of their Big Bang watches to referees officiating at UEFA Euro 2008. In March 2010, Hublot was appointed the Official Watchmaker of Formula 1. Hublot have released a number of Formula One themed watches as a committed partner to Formula One, including celebrating the return of the US Grand Prix to Austin, Texas in November 2012 with the Hublot F1 King Power Austin.
In April 2010 Hublot became the official time keeper of the 2010 FIFA World Cup and the 2014 FIFA World Cup. They have also been involved in a tie-up with the Financial Times, sponsoring the newspaper's iPad app.
Hublot and Ferrari announced during the 2011 Ferrari World Finals at Mugello a long-term strategic partnership which will officially start on 1 January 2012, making Hublot Ferrari's "Official Watch" and "Official Timekeeper". The partnership has so far been slowly built on two timepieces, the Hublot Big Bang Ferrari Magic Gold and Big Bang Ferrari Titanium, that Hublot have consistently toured at world locations throughout 2012.
They were also sponsor of the FIS Nordic World Ski Championships 2011 in Oslo.
Hublot continued their strong sponsorship and partnership activities in 2012 with becoming the Official Watch of the UEFA EURO 2012 tournament and Official Timekeeper of the tournament.
In April 2012 Hublot Partnered the Swiss Confederation at the World Expo 2012 in South Korea, a 3 month world event, where countries have the opportunity to promote themselves to the world. and will be displaying their new technically brilliant Divers Watch the Hublot Oceanographic 4000 King Gold White, which has been tested to a water resistance of 5000m and is certified water resistant to 4000m.
Hublot also partnered with the Archaeological Museum of Athens in presenting Hublot's “Tribute to the Antikythera Mechanism” movement. The Hublot movement officially joined the National Museum’s collection on the 5th April 2012 and will now be on display alongside the remains of the original mechanism.
In January 2013, Scuderia Ferrari will have Hublot as its official sponsor for 2013 F1 Season.
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