Product Range and Branding
When HTC was founded it was strictly an original design manufacturer, selling devices such as the HTC Wizard as the T-Mobile MDA and the Cingular 8125. The company focused on telecom operators who were willing to pay a contract manufacturer for customized products. Today, many HTC devices (e.g., Incredible, Evo 4G) are marketed and sold under the HTC brand, though its main focus still remains with smartphones. In 2012, HTC becomes the 98th top brand in the Interbrand’s Best Global Brands 2011 report.On October 17, 2012,HTC unveiled its newest cell phone HTC J Butterfly on KDDI and on November 21, HTC Droid DNA on VERIZON.
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Famous quotes containing the words product and/or range:
“Good is a product of the ethical and spiritual artistry of individuals; it cannot be mass-produced.”
—Aldous Huxley (1894–1963)
“Jane Addams, founder of Hull House, once asked, “How shall we respond to the dreams of youth?” It is a dazzling and elegant question, a question that demands an answer—a range of answers, really, spiraling outward in widening circles.”
—William Ayers, U.S. author. To Teach: The Journey of a Teacher, ch. 7 (1993)