Characters
Major Characters
- J. Pierrepont Finch - a window washer who applies for a job at the World Wide Wicket Company.
- Rosemary Pilkington - a secretary at the World Wide Wicket Company who falls in love with Finch.
- J.B. Biggley - The boss of the World Wide Wicket Company.
- Bud Frump - Biggley's arrogant and lazy nephew.
- Hedy LaRue - Biggley's attractive and dim-witted mistress.
Supporting Characters
- Book voice - the "voice" of the book How To Succeed In Business Without Really Trying which narrates the musical
- Mr. Bert Bratt - Personnel manager
- Mr. Twimble - Head of the mailroom for 25 years; finally gets promoted to the shipping department.
- Smitty - Rosemary's best friend and fellow secretary at the World Wide Wicket Company
- Mr. Milton Gatch - head of the Plans and Systems department
- Miss Krumholtz - a secretary of Mr. Gatch, then J. Pierrepont Finch.
- Mr. Benjamin Burton Daniel Ovington - head of the advertising department until he is fired by Biggley for having graduated from Biggley's college's archrival.
- Mr. Wally Womper - the Chairman of the World Wide Wicket Company. He is traditionally played by the same actor as Twimble.
- Miss Jones - Biggley's immovable secretary who is charmed by Finch.
- Executives and Secretaries - Chorus
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