Example
Suppose that there are two competing shops located along the length of a street running north and south. Each shop owner wants to locate his shop such that he maximises his own market share by drawing the largest number of customers. In this example, the shop itself is the 'product' considered and both products are equal in quality and price. There is no difference in product to the customers. Customers are spread equally along the street. Therefore, considering the prices are exactly the same, each customer will always choose the nearest shop because there is no difference in product.
Read more about this topic: Hotelling's Law
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“Our intellect is not the most subtle, the most powerful, the most appropriate, instrument for revealing the truth. It is life that, little by little, example by example, permits us to see that what is most important to our heart, or to our mind, is learned not by reasoning but through other agencies. Then it is that the intellect, observing their superiority, abdicates its control to them upon reasoned grounds and agrees to become their collaborator and lackey.”
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