History
Horseland, a sim horse game, grew out of a webpage dedicated to horses that launched in 1994. The original website featured bulletin boards and forums where members discussed their love of horses and participated in horse-themed role playing games. A system of gameplay soon developed, and Horseland LLC launched the Horseland game shortly afterwards. The Horseland game features the ability to create, own and train virtual horses that players can care for and compete in online shows. As the popularity of the game grew, the interest in Horseland spawned a new Junior Version, and later, a series of cartoons and short novels. In 2006, Horseland LLC partnered with DIC Entertainment to produce a cartoon TG4 based on the website.
On October 28, 2008 Horseland released a revamped website that includes an interactive 3D world with customizable horses and avatars. A new store sells clothing and tack for the avatars. A 3D interactive world was introduced that allows players to ride their horses and chat with other people. There are new interactive 3D jumping shows. Alongside these changes, Horseland introduced micro-transaction pay model through Horseland "Coins" which they sell through a variety of pay options. Horseland also offers a "Premium Membership" which unlocks exclusive features in the game.
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