Hooked On Phonics

Hooked on Phonics is a commercial brand of educational materials, originally designed for reading education through phonetics.

Hooked on Phonics was developed in the 1980s by a father who wanted to help his son overcome his reading problems. First marketed widely in the 1990s, it used a particular instructional design to teach letter-sound correlations (phonics) as part of children's literacy. The program has since expanded to encompass a wide variety of media, including computer games, music, and flash cards in addition to books in its materials, as well as to include other subject areas. The target audience for this brand is primarily individuals and home school parents. The product was advertised extensively on television and radio.

The product along with its catchphrase, "Hooked on Phonics worked for me!" (spoken by happy children in the product's television ads) and its telephone number "1-800-ABCDEFG" (1-800-222-3334), became widely recognized during the mid-1990s. The phrase was used widely in pop culture to make pejorative tongue-in-cheek jokes about not being able to read or for making incidental reading errors. Modifications (typically phonetic misspellings) to the catchphrase also abound for both comic as well as promotional purposes.