Impact
The center played a significant role in attracting development to other parts of Hollywood Boulevard. The TV Guide Hollywood Center (also owned by CIM) across the street reconstructed the ground floor and has attracted new tenants such as American Apparel, Baja Fresh, Hooters, and Coffee Bean & Tea Leaf. Other notable retail stores that have a presence on the Boulevard include clothier H&M and the Spanish retail chain Zara. In addition, several blocks further east on Vine Street, a W Hotel opened incorporating the existing Hollywood/Vine Metro Red Line station.
The sidewalk in front of Hollywood and Highland is considered a coveted location for recent additions to the Hollywood Walk of Fame.
As such is one of the few locations where the star memorials are "doubled up" rather than being placed linearly, in order for more stars to be accommodated in front of the center.
In February 2005, the Academy Awards statuettes were put on display for public viewing at Hollywood and Highland before the ceremony on March 5. Visitors could have a picture taken outside with a giant prop Oscar that was to be used on the red carpet and in the exhibit could learn about the history of the Academy Awards, see the statuettes that were to be presented, and even get their picture taken holding an actual Oscar statuette. It became extremely popular, so the Academy decided to continue it. The exhibit opened on February 9, 2006 and closed February 24, when the Oscars were removed and paraded down the red carpet into the Dolby Theatre.
Read more about this topic: Hollywood And Highland Center
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