Hitomi Yaida - Commercial Use of Music in The Media

Commercial Use of Music in The Media

Some of Yaida's songs have been used in commercials (known as CM's in Japan), to promote products/events or as inclusions in video games and movies. Notably, these include -

  • "Over the Distance" - Nintendo DS game Osu! Tatakae! Ouendan.
  • "Andante" - Arcade game Guitarfreaks/Drummania 10th/11th mix.
  • "Go My Way" - Nintendo DS game Moero! Nekketsu Rhythm Damashii Osu! Tatakae! Ouendan 2, the sequel to the Nintendo DS rhythm game, Osu! Tatakae! Ouendan.
  • "Mawaru Sora" - Robots Motion Picture (Japanese localised version)
  • "Startline" - 2006 FIFA World Cup in Germany (Japanese official theme song)
  • "Go My Way" - Coca-Cola Japan's Carbonated Tea "爽 health beauty brown" (see ja:爽健美茶 on the Japanese Wikipedia)
  • "I Can Fly", "Hello" and "Horse and Carrot" (B-side to the "Monochrome Letter" single release) - Theme tunes to the 52nd, 53rd and 54th Beppu-Oita Marathon

She has also sung a cover version of "You Are My Sunshine" on a commercial for the Kirin Brewery Company.

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Famous quotes containing the words commercial, music and/or media:

    “A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
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    “I used to be angry all the time and I’d sit there weaving my anger. Now I’m not angry. I sit there hearing the sounds outside, the sounds in the room, the sounds of the treadles and heddles—a music of my own making.”
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    “The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
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