History of The PTE Bus Operations - Liveries

Liveries

As a result of the rebranding, nearly all the bus companies produces bright new liveries, to contrast with the more understated liveries of the PTE operations.

Several companies proceeded to make their services appear more local, by introducing local branding. Busways introduced different coloured stripes and location names. Yorkshire Rider branded its buses with a depot strapline. Once privatised, SYT (as Mainline) introduced local brands (later dropped). Merseybus, once privatised, introduced local branding for the Wirral and Southport operations. Privatised WMT maintained a network wide livery.

All PTE acquisitions by First, Arriva and Stagecoach (Manchester) were quickly repainted into the respective corporate liveries. Busways livery survived for a few years after purchase. National Express rebranded the WMT business as Travel West Midlands with a revised mostly white livery, latterly resurrecting a Coventry identity, Travel Coventry, although National Express Group is set to embark on a group wide re-branding in 2008 namely National Express West Midlands and National Express Coventry. The local company names persisted within the corporate schemes until the trend of regional re-grouping along geographic lines.