History of The I Phone - Advertising

Advertising

See also: iPod advertising

The first advertisement for iPhone, titled "Hello," aired during the 79th Academy Awards on February 25, 2007 on ABC. The ad features clips from several notable films and television shows over the last 70 years, showing iconic characters answering telephones and saying "hello" or a similar greeting. The iPhone is shown at the end with the caption "Hello. Coming in June."

This commercial was created by TBWA\Chiat\Day, Apple's ad agency since CEO Steve Jobs' return to the company in 1998. TBWA's Media Arts Lab will continue to handle all upcoming advertising for iPhone, much as it has for iPod.

On June 3, 2007, Apple released four advertisements announcing a June 29, 2007 release date. A fifth ad featuring YouTube was released on June 21, 2007. All five advertisements feature a voice over describing various iPhone features, demonstrated on-screen. The song "Perfect Timing (This Morning)" by Orba Squara plays in the background.

The first publicly released iPhone 3G ad was first shown at WWDC 2008. Since then, iPhone 3G ads have been similar to those of the original iPhone; however, the background is white and the music used is "You, Me, and the Bourgeoisie" by The Submarines and can be viewed on Apple's website.

One iPhone television advertisement was banned in the UK after the Advertising Standards Authority decided that the ad made false claims about the device's ability to access websites, and did not mention limitations in doing so.

In April 2009, iPhone commercials started to showcase applications as part of its "There's an app for that" campaign.

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