History of Mad

History Of Mad

Debuting in August 1952 (cover-dated October–November), Mad began as a comic book, part of the EC line published from the Lower East Side in New York. In 1961, Mad moved its offices to midtown Manhattan; since 1996 its location has been at 1700 Broadway.

In the planning stages the new publication was referred to as "EC’s Mad Mag" (“The title was my suggestion.” Feldstein once said) but was shorted by Kurtzman to just "Mad."

The phrase "Tales Calculated to Drive You" above the title Mad referenced radio's Suspense which often used the opening, "Tales well calculated to keep you in… Suspense!" With wordplay on "jocular," the vertical subtitle, "Humor in a Jugular Vein," hinted at a sinister satirical edge.

Read more about History Of Mad:  Early Artists, Expansion and Evolution, Al Feldstein's Team, Circulation Peak, Later History

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