History of Formula One - Sponsorship Arrives

Sponsorship Arrives

See 1968 season, 1969 season, 1970 season, 1971 season, 1972 season and 1973 season.

In 1968, Lotus lost its exclusive right to use the DFV. McLaren built a DFV-powered car and a new force appeared on the scene when Ken Tyrrell entered his team using Cosworth-powered French Matra chassis driven by ex-BRM Jackie Stewart as lead driver. Clark took his last win at the 1968 season opening South African Grand Prix. On 7 April 1968 the double champion was killed at Hockenheim in a Formula Two event. The year saw two significant innovations. The first was the arrival of unrestricted sponsorship, which the FIA decided to permit after the withdrawal of support from automobile related firms. In May, the Lotus Formula One team appeared at Jarama in the red, gold and white colours of Imperial Tobacco's Gold Leaf brand. The second innovation was the introduction of wings as seen previously on the Chaparral CanAm and endurance cars. Colin Chapman started the arms race with modest front wings and a spoiler on Graham Hill's Lotus 49B at Monaco. Brabham and Ferrari went one better at the Belgian Grand Prix with full width wings mounted on struts high above the driver. Lotus replied with a full width wing directly connected to the rear suspension. Brabham and Matra then produced a high mounted front wing connected to the front suspension. At the end of the season most cars were using mobile wings with various control systems. There was several case of wings, struts, or even suspension collapsing. Lotus won both titles in 1968 with Graham Hill with Stewart second.

Unfortunately, 1968 was the year that former double World Champion Jim Clark died in an Formula 2 race in Germany. This was a tragedy for the sport and many of its fans and within the next few years many of the drivers campaigned for more safety at races to stop more deaths happening.

The 1968 Matras most innovative feature was the use of aviation-inspired structural fuel tanks but the FIA decided to ban the technology for 1970. For 1969 Matra made the radical decision to withdraw its works team and build a new car using structural tanks for the Tyrrell team, even though it would be eligible for only a single season. The 1969 season started with cars using larger and more sophisticated wings than the previous year. When both Lotus cars broke their wings' struts and crashed at the Spanish Grand Prix, the FIA banned wings for the next race at Monaco. They were reintroduced later in the season but were to be restricted in size and height, and attached directly to the chassis in a fixed position.

Safety became a major issue in Formula One and the Belgian Grand Prix at Spa did not take place as the drivers boycotted the circuit after safety upgrades were not installed as demanded. Stewart won the 1969 title easily with the new Matra MS80, a spectacular achievement from a constructor and a team that had only entered Formula One the previous year. It remains the only title won by a chassis built in France. 1969 also saw a brief resurgence of interest in four wheel drive with a record of four such cars on field at the British Grand Prix. Johnny Servoz-Gavin became the one and only driver to score a point with a 4WD, finishing sixth with the Matra MS84 at the Canadian Grand Prix, although the front wheel transmission was actually disconnected. Wide tyres and downforce had proved to be better means of increasing grip, and the technology was largely abandoned. Jacky Ickx finished second in the championship for Brabham, competitive again after dropping its Repco engines in favour of the DFV.

For 1970 Tyrrell were asked by Matra to use their V12, but decided to retain the Cosworth instead. As Matra was now a Chrysler affiliate and Tyrrell derived much of its income from Ford and Elf (associated with Renault) the partnership ended. Ken Tyrrell bought March 701 chassis as an interim solution while developing his own car for the next season. The new wedge-shaped Lotus 72 was a very innovative car featuring variable flexibility torsion bar suspension, hip-mounted radiators, inboard front brakes and an overhanging rear wing. The 72 originally had suspension problems, but once resolved the car quickly showed its superiority and Lotus' new leader, the Austrian Jochen Rindt, dominated the championship until he was killed at Monza when a brake shaft broke. He took the 1970 title posthumously for Lotus. 1970 saw the introduction of slick tyres by Goodyear.

After Rindt's death the Lotus team had a desultory 1971 season with its two new and inexperienced drivers - Emerson Fittipaldi and Reine Wisell. The team spent a lot of time experimenting with a gas turbine powered car, and with four wheel drive again. After Jack Brabham's retirement, his old team went into a steep decline. Using their own chassis heavily inspired by the Matra MS80 but with conventional tanks, Tyrrell and Stewart easily took success in 1971.

Focussing again on the type 72 chassis, now fielded in John Player Special's black and gold livery, Lotus took the 1972 championship by surprise with 25-year-old Brazilian driver Emerson Fittipaldi becoming the then youngest world champion. Stewart came second, his performance compromised by a stomach ulcer.

In 1973, Lotus teammates Fittipaldi and Ronnie Peterson raced each other while Stewart was supported by François Cevert at Tyrrell. Stewart took the Driver's title, but then at the final race of the season, the United States Grand Prix at Watkins Glen, Cevert crashed during Saturday practice in the notorious esses and was killed instantly. Stewart, temporary hire Chris Amon and Tyrrell withdrew from the race effectively handing the Constructor's title to Lotus. At the end of the season Stewart made public his decision to retire, a decision that was already made before the US Grand Prix.

McLaren, having fully recovered from the death of their founder, ended the 1973 season with three wins and several poles. The new M23, an updated interpretation of the Lotus 72 concept, appeared to many as the best design on the field. Fittipaldi made the choice to leave Lotus for McLaren that offered him true lead driver status that Chapman refused to him.