The History of Advertising Trust was established in 1976 to preserve and protect the heritage of UK advertising history and to offer it for research and study. It was registered as a UK charity (no. 276194) in 1978 and operates on a not-for-profit basis.
The Trust runs HAT Archive at the Raveningham Centre, Raveningham, Norfolk, NR14 6NU.
HAT's remit has grown to embrace all forms of brand communications, including retail marketing, public relations, direct marketing and media in all forms.
HAT offers a comprehensive image and reference library, research services and a professional storage service for marketing and agency archives.
It is archivist to many companies and advertising agencies as well as to organisations such as the Advertising Association and the Institute of Practitioners in Advertising (for further details please see the website below).
HAT archive has been said to be the largest archive of UK advertising in the world - see OUP's history of UK advertising, Powers of Persuasion, for example, and for some background to HAT's early years.
Notes
1. Fletcher, Winston, Powers of Persuasion - the inside story of British advertising, Oxford University Press, 2008.
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