Community Involvement
Highmark is most notably mentioned for its Healthy High 5 Initiative - a pledge by Highmark of $100 million to help combat childhood obesity, and enable more individuals to live longer, healthier lives.
Highmark has consistently contributed charitably to organizations throughout the Commonwealth of Pennsylvania. Highmark awarded a $25 million pledge to the Penn State University so a new children's hospital can be built in Hershey, Pennsylvania.
In 2010, Highmark developed the Highmark Blue Shield Living Legacy Series to celebrate the 150th anniversary of Harrisburg, Pennsylvania. The series includes oral histories from 150 Harrisburg residents, using the ground-breaking Digital Video Library (DVL) technology created and pioneered by Carnegie Mellon University. Among the Harrisburg 150 are Pedro Cortes (Pennsylvania's longest serving Secretary of State), Graham Hetrick (Dauphin County Coroner) and many more. These histories represent an encompassing cross-section of personal stories that provide Harrisburg its unique character.
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Famous quotes containing the words community and/or involvement:
“This is the only “wet” community in a wide area, and is the rendezvous of cow hands seeking to break the monotony of chuck wagon food and range life. Friday night is the “big time” for local cowboys, and consequently the calaboose is called the “Friday night jail.””
—Administration in the State of Texa, U.S. public relief program (1935-1943)
“The mother whose self-image is dependent on her children places on those children the responsibility for her own identity, and her involvement in the details of their lives can put great pressure on the children. A child suffers when everything he or she does is extremely important to a parent; this kind of over-involvement can turn even a small problem into a crisis.”
—Grace Baruch (20th century)