Brand
According to a BusinessWeek Study, HP was the world's 11th most valuable brand as of 2009. Since its creation, the HP Logo has remained largely the same. Because of its extreme simplicity, the logo is recognized all over the world.
HP has many sponsorships. One well known sponsorship is of Walt Disney World's Epcot Park's Mission: SPACE. From 1995 to 1999 they were the shirt sponsor of Premier League club Tottenham Hotspur F.C.. From 1997 to 1999 they were sponsors of Australian Football League club North Melbourne Football Club. They also sponsored the BMW Williams Formula 1 team until 2006 (a sponsorship formerly held by Compaq), and as of 2010 sponsor Renault F1. Hewlett-Packard also has the naming rights arrangement for the HP Pavilion at San Jose, home of the San Jose Sharks NHL hockey team.
After the acquisition of Compaq in 2002, HP has maintained the "Compaq Presario" brand on low-end home desktops and laptops, the "HP Compaq" brand on business desktops and laptops, and the "HP ProLiant" brand on Intel-architecture servers. (The "HP Pavilion" brand is used on home entertainment laptops and all home desktops.)
HP uses DEC's "StorageWorks" brand on storage systems; Tandem's "NonStop" servers are now branded as "HP Integrity NonStop".
Read more about this topic: Hewlett-Packard
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