Popular Culture
"Here Comes the King" can be heard at the end of the 7th inning during all St. Louis Cardinals home games and at different times during the game (mainly when the team is in a rally). During the period when Anheuser-Busch owned the Cardinals, it was played instead of "Take Me Out to the Ball Game" during the seventh-inning stretch. It is also played at St. Louis Blues home games. Saint Louis University also takes to playing the song during half-time of home basketball games. The SLU pep-band plays the song while the student section sings the lyrics.
The tuba section of the Florida State University Marching Chiefs, The Royal Flush, plays "Here Comes the King" while entering any time that they perform as a section.
Georgia Tech bands play "When You Say Bud" regularly at GT sporting and alumni events. The band first played the song in 1970 as a tribute to then-head coach Bud Carson, and the tradition has remained strong. "Bud" is played between the 3rd and 4th quarters at football games, during the second half of Tech basketball games, as well as during volleyball matches, and as part of the 7th inning stretch in baseball games.
The University of Wisconsin–Madison's band also plays the song at sporting events, changing the last line to "When you say WIS-CON-SIN, you've said it all!" The song has been known to sway the upper deck of Camp Randall Stadium because fans dance the polka when the song is played.
Also, the Keith Stein Blue Thunder Marching Band of Boise State University plays the song at various events, usually following the school's fight song. Keith Stein, the owner of the Anheuser-Busch wholesaler in Boise is a prominent supporter of Boise State University and the band hall bears his name.
The Arizona State University Sun Devil Marching Band once played this song when they received sponsorship from the local Anheuser-Busch distributor. Since then the campus and stadium have gone dry and the song has fallen out of favor. The alumni band still plays the song in recognition of the past.
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