Marketing
The movie was reported to include heavy uses of product placement. For example, Maggie Peyton was an ESPN (owned by Disney) journalist turned NASCAR driver. A huge billboard for Mid America Motorworks (an aftermarket parts supplier for classic Volkswagens and other vehicles) is seen in the background of the scene where Murphy attempts to sabotage Herbie. In addition, Volkswagen provided a Volkswagen Touareg and a Volkswagen New Beetle for use in certain scenes.
Read more about this topic: Herbie: Fully Loaded