Heineken Brands
Heineken International is a group which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. As of 2006, Heineken owns over 125 breweries in more than 70 countries and employs approximately 57,557 people.
The two largest brands are Heineken and Amstel; though the portfolio includes Fosters (in Europe and Vietnam), Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, and Birra Moretti.
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Famous quotes containing the word brands:
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)