History
The Heart of Huntsville Mall was the first enclosed shopping mall in Huntsville when it opened in 1961. The 250,000 sq ft (23,000 m2) single-story complex was built just outside of downtown at the intersection of Clinton Avenue and Memorial Parkway. Its major tenant was a 48,000 sq ft (4,500 m2) Sears at the southern end of the mall.
Heart of Huntsville hosted many community events over the years including several Scout Expos and craft fairs. The long-running Delta Zeta Arts and Crafts Show began in 1967 with roughly 100 booths at Heart of Huntsville Mall.
The mall prospered for decades until the opening of Madison Square Mall in west Huntsville in 1984. Sears moved to Madison Square and, over time, other tenants would close as well. The Woolworth's closed in 1992. As major chain stores closed, local businesses moved in to take advantage of lowered-rents.
In the late 1990s the center was renamed "Market Square." The two anchor tenants were Burlington Coat Factory and Gold's Gym with various smaller tenants including a club called "721," an exercise equipment shop, and Ivey's Restaurant. In the early 2000s the owner of the mall, Scott McLain, began plans to redevelop the center. He had recently completed a redevelopment of "The Mall", just north of Heart of Huntsville, into a power center with tenants such as Home Depot and Costco. By mid-2007, all but one of the tenants, a tanning salon, had moved out of the mall to make way for a $150 million mixed-use development called "Constellation."
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