Activities
HOB runs the Brooklyn Cultural Adventures Program (BCAP), a program and summer camp based at HOB's member institutions. The camp is designed to engage children in cultural activities during the summer as well as introduce them to the organizations and their collections thereby attracting a new generation of cultural consumers.
Heart of Brooklyn's goal is to make its organizations more visible and accessible. The partnership runs a free shuttle service called The HOB Connection, announced in November 2008, which delivers passengers to its cultural institutions. The new service is designed to help tourists in Manhattan and residents of Brooklyn reach the cultural hub surrounding Prospect Park.
HOB also works with local merchants and community leaders on neighborhood revitalization efforts, having been selected as a Core Provider for Avenue NYC as well as participating in the NYC Clean Streets program. HOB is a member of and active participant in the Washington Avenue-Prospect Heights Merchants Association (WAPHA).
In addition, HOB's collaboration with Brooklyn Borough Hall has produced tourism initiatives geared toward marketing the borough as a whole, such as Brooklyn Pass. The Pass includes free or reduced admission to participating organizations as well as discounts at other venues throughout the Borough.
HOB publishes a monthly newsletter entitled Heartbeat, and in May 2009, published the Extraordinary Places in the Heart of Brooklyn coupon booklet in cooperation with neighborhood shops and businesses.
Read more about this topic: Heart Of Brooklyn
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