Sports Coverage
During the 2008-09 football season, the station's predecessor Horizon Radio secured a deal with the MK Dons football club to broadcast live match commentary for both home and away matches which continued following the Heart rebrand; the Dons competing in the Coca-Cola League 1. Commentary was provided by Mike Burrows. This arrangement was not however continued into the 2009-10 season and is now broadcast on BBC Three Counties Radio. A similar incident occurred on Heart Ipswich, where Ipswich Town FC used a "get-out clause" and handed over commentary rights over to BBC Radio Suffolk. A Heart spokesman said they were pleased with this because speech does not fit in with the Heart format.
Read more about this topic: Heart 103.3
Famous quotes containing the word sports:
“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What’s the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”
—Martina Navratilova (b. 1956)