Nikolas Rose: A Foucauldian View
Following Skrabanek, Nikolas Rose has described "healthism" as a doctrine that links the "public objectives for the good health and good order of the social body with the desire of individuals for health and well-being". But while Skrabanek's version is used as a basis to criticize state interventions to coerce people into healthy lifestyles, according to Rose, the capitalist society finds coercion unnecessary. Since people want to be "healthy", the apparatus of advertising and other means of capitalist persuasion leads to people internalizing the message of healthism without state intervention. Rose's healthism represents "responsibilization": here, the burden of remaining healthy is no longer on the shoulders of the government, but must be endured by individuals, who then are held to be blameworthy if they get sick. Rose's view represents an extension of Michel Foucault's theory of "governmentality".
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