In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell.
Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell with an inferred conclusion rather than an overt hard sell can often be more persuasive.
Famous quotes containing the words hard and/or sell:
“All I have to do
is hear his name
and every hair on my body
just bristles with desire.
When I see
the moon of his face,
this frame of mine
oozes sweat like a moonstone.
When that man
as dear to me as breath
steps close enough to me
to stroke my neck,
the thought of jealousy
is shattered in my heart
that’s hard as diamond
sometimes.”
—Amaru (c. seventh century A.D.)
“We sell the thrones of angels for a short and turbulent pleasure.”
—Ralph Waldo Emerson (1803–1882)