In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell.
Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell with an inferred conclusion rather than an overt hard sell can often be more persuasive.
Famous quotes containing the words hard and/or sell:
“Woman and fool are two hard things to hit,
For true no-meaning puzzles more than wit.”
—Alexander Pope (1688–1744)
“I would sell my life to avoid
the pain that begins in the crib
with its bars or perhaps
with your first breath
when the planets drill
your future into you....”
—Anne Sexton (1928–1974)