Harajuku Lovers is singer Gwen Stefani's brand of apparel, fashion accessories, and stationery launched in 2005. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four "Harajuku Girls", Gwen Stefani's Japanese back-up dancers and entourage (Love, Angel, Music, and Baby).
Unlike Stefani's other fashion line, L.A.M.B., launched in 2004, which aimed for a more mainstream demographic, Harajuku Lovers instead tends to focus specifically on "Kawaii" made famous by the streets of Harajuku in Japan. Kawaii depictions of Stefani and her dancers are common features of the products as is the kanji 原宿 (Harajuku) logo.
Clothing for the line is produced and licensed by JerryLeigh with stationery line produced and licensed by Nakajima USA & FAB/Starpoint.
There is also a fragrance line with five different scents: Love, Lil Angel, Music, Baby, and G.
Read more about Harajuku Lovers: Stefani's Inspiration, The Girls, Limited Edition
Famous quotes containing the word lovers:
“But love is blind, and lovers cannot see
The pretty follies that themselves commit,
For if they could, Cupid himself would blush
To see me thus transformed to a boy.”
—William Shakespeare (1564–1616)