History
Commercials used an excerpt from a jazz rendition of Bach's Air on the G String, played by Jacques Loussier and his trio, which is still frequently associated with the brand.
The advertisements featured in television, radio and cinema commercials, various print media, and on billboards. The slogan and the entire campaign was created by the Collett Dickenson Pearce agency in 1966. The premise is that a man finds himself in an awkward or embarrassing situation and lights a Hamlet cigar. Lighting and smoking this cigar makes him smile and forget his woes. The campaign branched out from traditional advertising, even publishing a book of cartoons based on the idea.
These adverts were often mocked, most notably on The Kenny Everett Television Show.
Read more about this topic: Happiness Is A Cigar Called Hamlet
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