Hamleys - History

History

Hamleys is named after William Hamley, who founded a toy shop called 'Noah's Ark' at No. 231, High Holborn, in London in 1760. A branch at No. 200, Regent Street, was opened in 1881; the Holborn branch was destroyed by fire in 1901 and was relocated to Nos. 86–87, High Holborn.

In 1938, Queen Mary, the consort of King George V, gave Hamleys a royal warrant. During the Second World War, the Regent Street store was bombed five times. In 1955, Queen Elizabeth II gave the company a second royal warrant as a "toys and sports merchant".

Hamleys was bought in June 2003 by Baugur Group, an investment company in Iceland. When Baugur collapsed, its stake in the toy store was taken over by the Icelandic bank Landsbanki. In September 2012 Groupe Ludendo, a toy retailer based in France with shops also located in Belgium, Spain and Switzerland, bought Hamleys for a reported £60 million.

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