Halloween II: The Producer's Cut - Release

Release

To advertise Halloween II, Universal printed a poster that featured a skull superimposed onto a pumpkin. This imagery is described by film historian and sociologist Robert E. Kapsis as "an unmistakable horror motif." Kapsis points out that by 1981 horror had "become a genre non grata" with critics. The effect of this can be seen in the distributor's promotion of the film as horror while at the same time stressing that the sequel, like its predecessor, "was more a quality suspense film than a 'slice and dice' horror film." Use of the tagline More Of The Night HE Came Home—a modified version of the original Halloween tagline—hoped to accomplish the same task.

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