Overview
Compared to other mass circulation papers in Israel, Haaretz uses smaller headlines and print. Less space is devoted to pictures, and more to political analysis. Its editorial pages are considered influential among government leaders. Apart from the news, Haaretz publishes feature articles on social and environmental issues, as well as book reviews, investigative reporting and political commentary. In 2008, the newspaper itself reported a paid subscribership of 65,000, daily sales of 72,000 copies, and 100,000 on weekends. The English edition has a subscriber base of 15,000. As of June 2011, Haaretz readership was 5.8% of the public, down from 6.4% the prior year.
Despite its relatively low circulation in Israel, Haaretz is considered Israel's most influential daily newspaper. Its readership includes Israel's intelligentsia and its political and economic elites. Surveys show that Haaretz readership has a higher-than-average education, income, and wealth; most are Ashkenazim. Shmuel Rosner, the newspaper's former U.S. correspondent, told The Nation, "people who read it are better educated and more sophisticated than most, but the rest of the country doesn't know it exists."
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