Music Video
The music video does not directly reflect the content of the song but shows the band's way to the first album in an ironic way. The whole clip is shown as a comic strip and at the beginning it presents Wir sind Helden as a teen band (their ages are indicated as 16, 18, 14) during their rehearsals. Judith announces that she has just written a song, which is “Guten Tag” and the other band members love it. While the band plays the music, a stereotyped record producer enters the room saying “That is fresh!” while he thinks “Criticism of consumption + sex = €”. He offers them a record contract but they first turn it down (Mark Tavassol says “The music industry sucks”). Later, they accept it after all getting blinded by their expectations of the show business. The music video can be seen as an answer to the critics who stated that criticism of commodification is never authentic when commercially released.
Read more about this topic: Guten Tag
Famous quotes containing the words music and/or video:
“The music in my heart I bore,
Long after it was heard no more.”
—William Wordsworth (1770–1850)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)