Gujarati Dominance of Fiji's Retail Trade
Once the Gujarati immigrants had established themselves in Fiji, other relatives usually followed. They continued to maintain close ties with their districts of origin, received goods from their relatives in India, remitted money and returned home to get married and bring their wives back to Fiji. New arrivals were assisted by relatives in Fiji and were very successful in business, being thrifty and hardworking with a strong sense of loyalty to other members of their caste. Between 1924 and 1945, of the 600 businesses registered in Fiji, Gujaratis held 300 trading licenses.
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